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Luxury Portfolio

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Luxury Portfolio International is a luxury marketing partner which, together with our broker members, provides unsurpassed exposure to high net-worth individuals on a global basis.  Luxury Portfolio is the exclusive luxury network of Leading Real Estate Companies of the World®, a network of over 500 independently owned real estate firms with nearly 120,000 associates in 40 countries, so you have the strongest and most powerful real estate network behind the sale of your home. 

On our award winning website, luxuryportfolio.com, we market over 25,000 properties annually with an average price over $2.5 million.  We are the only site to showcase every home with a multi-photo slide show and were first to address the international nature of the business by translating the site into multiple languages (currently nine) and displaying property values in multiple currencies.  Our attention to this international real estate consumer has paid-off, with traffic to the site coming from over 200 countries/territories per month.

We also promote our website with an aggressive print campaign, driving affluent consumers to the site through a multi-million dollar brand advertising campaign, which features compelling ads in high-net-worth targeted publications.

We are honored to have the opportunity to include your home in our luxury collection, and we will be working with the team to do everything we can to assist in the marketing and sale of your home.

Following is a snapshot of the global exposure and opportunities we can provide to market your listing:

WEB EXPOSURE:

International Exposure to High-Net-Worth Individuals on LuxuryPortfolio.com

  • 3 Million visitors annually from all countries/territories in the world
  • Household Income           $1,321,000
  • Mean Primary Home        $3,823,000
  • Mean Secondary Home  $5,274,000

Listed on partner websites including:

LuxeTours™ & YouTube Exposure – Luxury Portfolio will produce a professionally voiced guided tour, called a LuxeTour for you at no additional cost. We will also syndicate it to YouTube for additional exposure.

PUBLIC RELATIONS

Note: all public relations opportunities will be subject to your approval.

Through our extensive media contacts, we will approach publications such as The Wall Street Journal and The New York Times for coverage as well as design and architecture focused publications such as Architectural Digest and Luxe Design + Interiors and real estate and luxury industry publications such as Unique Homes Magazine.

We also will approach international publications such as Country Life in the UK, The Irish Times, and prominent bloggers and luxury websites in Asia such as The Wall Street Journal Asia and PropgoLuxury.com.

We will pursue exposure on additional websites where we regularly have our homes featured including Curbed.com, WSJ’s “House of the Week”, Architectural Digest’s Estates for Sale”, Forbes, CNNMoney.com, MSNBC.com and more.

LUXEANALYTICSTM

Our Luxe Analytics™ program provides a comprehensive report which tracks online activity of potential buyers who are viewing your property. We monitor their location, both domestic and international, language and preferred currency. In order for us to gauge market response to your home, it is critical to understand the number of online consumer interactions with your property. This allows you to make informed decisions and maximize your options when you receive offers from interested parties.

Luxury Paley