A Business Person Doing the Business of Real Estate
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House not selling?

  • Your price is too highWhy Your Home Isn't Selling
  • Your house is poorly located or poorly planned
  • Your advertising is insufficient
  • You are inflexible
  • Too much "you" is in the house
  • Your house needs "Staging"

Real estate is indeed a diverse and complex market. Successfully selling your home involves doing everything that you can to grab the attention of the buyer and keep it focused on your property. If your home has remained unsold on the market for months, chances are, you've overlooked what buyers really want. 

Below are some tips that will give you all the information you need to get a leg up on the competition and a deeper look on some of those issues you might have overlooked.

  • Your price is too high - This is the number one reason your house isn't selling. Be realistic when you are establishing the value of your home. It is important to price your home at a reasonable asking price if you want it to sell. Buyers are now more confident and won't look at over-priced properties, or when they do, they'll make a low-ball offer, way below market value. If your home has been on the market for more than 30 days, it's time to review and adjust your price.
  • Your house is poorly located or poorly planned - These days, people want to buy homes in the best possible neighborhoods that they can afford.  But with a poorly planned or poorly located home, there's not a lot you can do about it. (e.g.  a small yard, a weird hill that makes mowing maddening, a sink hole down the street, neglect that's turned to blight, a busy road nearby)  No matter how superb your home looks like on the inside, external factors can still keep buyers from crossing the threshold to take a look.  The only way to beat the problem is to lower the price until a buyer bites.
  • Your advertising is insufficient - A salesman must first sell to himself before he can sell it to others as they s ay. The advertisement that brings the best results is by the one who honestly believes in the goods that he is selling. Your real estate agent should do more than just list your home with the local multiple listing service (MLS), sit back and wait for agents to beat a path to your door. When you choose a real estate agent, establish what the agent plans for marketing. What kind of photos will be used? It is best to choose pictures and graphics that will be most appealing to your target clients. How will the agent describe your home in the listing? Are open house events and broker tours planned? These are all important marketing strategies that need to be implemented and put into action. The lack on these approaches leads as a contributing factor to your home's failure to sell.
  • You are inflexible - If you are not ready to show your home at a moment's notice, say for a broker's tour, you are a big reason your home won't sell. If you can't show it, you can't sell it. So be cooperative and obliging when it comes to showing your home. You may have to open your home to anyone that is interested during the weekends or the evenings to allow anyone interested to see it.
  • Too much "you" is in the house - Help the buyer see the potential in your property. Staging a home can absolutely lead to a higher offer and a quicker sell. Through home staging, you give the potential buyers a way to envision it as their own. Neutralize. Don't fill those beautiful, built-in bookcases with family photos and dog figurines. Move personal items out of the house and paint the rooms a neutral color so you allow buyers' imagination to help sell your home by seeing themselves in it.
  • Your house looks run down – Before you put your home on the market, you need to make sure it is in the best shape possible. There is no need to do expensive upgrades. Get rid of clutter. This will make the home look larger. Do simple repairs. If you have been ignoring a broken kitchen drawer, then now is the time to fix it. Paint any areas that need it. Mow the yard and plant some flowers. Make the most of what you have to capture to keep the buyer's interest. You don't want to turn off a potential buyer because he or she thinks they will have to repair or replace something.

If you keep these points in mind and plan accordingly, you should not have to worry about the reasons your house isn't selling. 

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